Al Maghrib, May 5, 1937

The more the rapport between a journalist and the public is reinforced, the more he discovers ideas and currents of opinion. He puts faith in his readers' tastes and their inclinations which often have contradictory views.

If a group of readers express their wish to see the newspaper open its columns to a given topic another group refutes that choice and denies it the right to occupy even a single line in the paper.

Despite these different views, a journalist tries to satisfy the readers in general, asking them for opinions on topics covered by the paper and tries hard to tune it with the desires expressed by the majority.

But this does not mean to day that a journalist, respectful of his trade, lowers the quality of his paper to a level of average expectation. On the contrary he always seeks to the raise the average reader to an intellectual level to which he aspires.

Even though the journalist trade was introduced only recently into Moroccan society, its implementation is far from being easy. Instead it requires a major effort to reconcile the tastes of the readers and their diverse views.

There is no doubt that the Moroccan journalist encounters more difficulties than their counterparts in (advanced) nations. The unified culture of these countries tends towards a greater harmonization of views. Moreover journalism has been widely practiced there, giving rise to a whole class of regular readers, and requires editors to respect established ethical standards without which the journalistic profession would lose all credibility.

"Al Maghrib" therefore asks it readers to share with it their appraisals so they can be taken into consideration to make sure its efforts are in line with expectations and with the common desire to maintain a newspaper of high standards. This is how the relationship between the editor of every journalistic entity and reading masses is reinforced and how the newspaper fulfills the mission for which it was created.